Marketing Director

Portcast is a venture-backed, Singapore-based logistics technology company building AI-powered intelligence for the freight forwarding industry. Freight forwarders manage thousands of shipments, rates, exceptions, and operational decisions every day. The challenge is not a lack of data. It is knowing what needs attention, what is going wrong, and what action to take next. Portcast uses AI and data to help freight forwarders surface shipment exceptions, identify cost and margin risks, and make better decisions across the shipment lifecycle. Our products help teams improve operational efficiency, protect margins, and make faster, more informed decisions. Our vision is to become the AI data and intelligence layer that powers exception management and margin improvement on every shipment. Founded in 2018 and backed by leading technology investors, we are a lean, globally distributed team building technology for an industry going through a major digital transformation. ABOUT THE ROLE We are looking for a Marketing Director to own Marketing end to end, reporting directly to the CEO and leading a lean team of two. Marketing's role is to make Portcast's value clear to the market, build demand with the right customers, and help our Commercial team win. This is a builder role. You won't inherit a large marketing organisation or an established playbook. You'll set the strategy, decide what matters, and stay close to execution. You'll also own our events and demand generation strategy, with a clear focus on creating measurable business impact. This role is ideal for someone who enjoys building, is comfortable operating with limited resources, and naturally takes ownership without waiting for direction. You should be curious about our customers and industry, excited by AI, and able to turn complex products into stories that enterprise freight forwarders understand and care about. WHAT YOU’LL OWN • Marketing strategy and direction: Translate company goals and the needs of the CEO, Sales, and Product into a clear, prioritized marketing strategy and quarterly plans with measurable goals, ensuring every initiative contributes to pipeline growth & customer expansion. • Demand generation and inbound pipeline: Own the inbound pipeline and the marketing levers that influence it. Work closely with the Growth Marketing Manager to understand performance, identify opportunities, test new approaches, and reallocate effort and spend towards what is working. You should be able to connect marketing activity to pipeline quality and commercial outcomes. • Product marketing: Work closely with Product, Sales, Customer Success, Solutions, and customers to deeply understand new capabilities, identify differentiated messaging, and bring new products and features to market. Build sales enablement materials, competitive positioning, customer stories, and launch plans that help our Commercial team succeed. We don't want marketing to simply receive launch requests. We want someone who actively drives the launch process, challenges whether we're telling the right story, and ensures great product work never goes unnoticed. • Customer and market insight: Stay close to customers, prospects, competitors, and the logistics technology market. Use customer conversations, sales feedback, win/loss insights, and market research to identify opportunities for sharper positioning, better content, stronger campaigns, and new go-to-market initiatives. • Event marketing: Decide which events are worth attending or sponsoring each quarter, own organizer outreach and logistics, and make sure we show up where our buyers are. • Cross Functional Leadership: Partner closely with the CEO, Product, Sales, Customer Success, and Solutions to align marketing with business priorities. Proactively identify opportunities for launches, campaigns, and market education instead of waiting for requests. You'll be expected to navigate pressure from multiple stakeholders, prioritize effectively, communicate trade offs clearly, and ensure marketing consistently delivers the highest business impact. • Team leadership: Lead and mentor a lean team of two marketers. Set clear priorities, coach team members, provide regular feedback, raise the quality bar across marketing, and create an environment where people continue to grow while maintaining high execution standards. • Data-driven decisions: Own the inbound pipeline and every lever in it. Measure what matters, find the right insights, and reallocate spend and effort to what's working. Your reporting should make trade-offs obvious. WHAT WE’RE LOOKING FOR • Bachelor's or Master's in Marketing, Business, or a related field, or equivalent. • Proven marketing leadership experience owning marketing for a complex, enterprise B2B SaaS product with a consultative sales motion, meaningful ACVs, and multiple stakeholders involved in the buying decision. We are not looking for a background primarily in low-ACV, transactional, self-serve, or horizontal SaaS. Experience in logistics, supply chain, industrial, manufacturing, fintech, cybersecurity, data, or other complex B2B technology environments is particularly relevant. • Curiosity for Logistics Domain: Experience in logistics, supply chain, transportation, or freight technology is highly valued, but so is a genuine curiosity to understand our market in depth. • Commercial mindset: You understand that Marketing in an enterprise business needs to contribute to revenue and you have worked closely with Sales on longer, multi-stakeholder sales cycles and can point to measurable impact on pipeline, opportunities, win rates, revenue, or customer acquisition. • Product Marketing Expertise: You have a strong product marketing foundation with experience owning positioning, messaging, go to market strategy, product launches, customer storytelling, and sales enablement. You know how to turn technical products into compelling business narratives. • Ownership and Initiati